Privacy Policy | branchly

1. Information on the collection of personal data

(1) In the following, we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g., name, address, email addresses, user behavior.

(2) The controller in accordance with Art. 4(7) of the EU General Data Protection Regulation (GDPR) is branchly GmbH, Am Kartoffelgarten 14, 81671 Munich, Germany, hello(at)branchly.de, represented by managing directors Sebastian Flick, Markus Linnenberg (see our Legal Notice).

(3) When you contact us by email or via a contact form, we store the data you provide (your email address and name as well as the data entered by you in the free-text fields) in order to answer your queries. We delete the data arising in this context once it is no longer necessary to store it, or restrict its processing if statutory retention obligations apply.

(4) Should we use contracted service providers for individual functions of our offering or wish to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also state the defined criteria of the storage period.

2. Your rights

(1) You have the following rights vis-à-vis us with regard to the personal data concerning you:

Right to access,
Right to rectification or erasure,
Right to restriction of processing,
Right to object to processing,
Right to data portability.

(2) You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data.

3. Collection of personal data when visiting our website

(1) When using the website for information purposes only, i.e., if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and ensure stability and security (the legal basis is Art. 6(1) sentence 1 lit. f GDPR):

IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Amount of data transferred in each case
Website from which the request originates
Browser
Operating system and its interface
Language and version of the browser software.

(2) In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive in association with the browser you are using and through which certain information is sent to the party that sets the cookie (in this case, us). Cookies cannot run programs or transmit viruses to your computer. They help make the online offering more user-friendly and effective overall.

(3) Use of cookies:

a) This website uses the following types of cookies, the scope and functioning of which are explained below:

Transient cookies (see b)
Persistent cookies (see c).

b) Transient cookies are deleted automatically when you close your browser. These include, in particular, session cookies. These store a so-called session ID, which can be used to assign the various requests made by your browser to a common session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close your browser.

c) Persistent cookies are deleted automatically after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

d) You can configure your browser settings according to your preferences and, for example, decline the acceptance of third-party cookies or all cookies. Please note that you may not be able to use all functions of this website.

(4) Use of third-party tools:

HubSpot

On this website, we use the service HubSpot for various purposes. HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500.

HubSpot is an integrated software solution that we use to cover various aspects of our online marketing. This includes, among others:

Email marketing, social media publishing & reporting, reporting, contact management (e.g., user segmentation & CRM), landing pages, and contact forms.

Our signup service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information, as well as the content of our website, is stored on servers of our software partner HubSpot. It may be used by us to get in touch with visitors to our website and to determine which of our company's services are of interest to them. All information collected by us is subject to this privacy policy. We use all information collected exclusively to optimize our marketing measures.

More information on HubSpot's privacy policy »
More information from HubSpot regarding EU data protection regulations »

You can find more information about the cookies used by HubSpot here and here.

As part of the optimization of our marketing measures, the following data may be collected and processed via HubSpot:

Geographic location
Browser type
Navigation information
Referring URL
Performance data
Information on how often the application is used
Mobile apps data
Login information for the HubSpot subscription service
Files displayed locally
Domain names
Pages viewed
Aggregated usage
Operating system version
Internet service provider
IP address
Device identifier
Duration of the visit
Where the application was downloaded from
Operating system
Events occurring within the application
Access times
Clickstream data
Device model and version

In addition, we also use HubSpot to provide contact forms. You will find further information in this regard in subsection 7 of this privacy policy.

The legal basis for processing is your consent in accordance with Art. 6(1)(a) GDPR. If you do not want the aforementioned data to be collected and processed via HubSpot, you can refuse your consent or withdraw it at any time with effect for the future.

Personal data will be retained for as long as is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose. In the course of processing via HubSpot, data may be transferred to the USA. The security of the transfer is ensured through so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security equivalent to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent in accordance with Art. 49(1)(a) GDPR may serve as the legal basis for the transfer to third countries.

Usercentrics

On this website, we use the services of Usercentrics. The service is operated by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Usercentrics is a consent management service. Usercentrics is used to obtain the consent required under data protection law. In this context, the following data is processed:

Browser information
Opt-in and opt-out data
Requested URLs of the website
Page path of the website
Geographic location
Date and time of the visit
Device information

The legal basis for processing is Art. 6(1)(c) GDPR. The processing is necessary for compliance with a legal obligation (obtaining and managing data protection consents).

The data (consent and withdrawal of consent) will be stored for as long as is necessary for the processing — this is usually three years.

5. Note on external links

As a content provider, branchly GmbH is responsible under the general laws for the “own content” made available for use at www.branchly.io in accordance with Section 7(1) of the Telemedia Act (TMG). A distinction must be made between this own content and cross-references (“links”) to content provided by other providers. By providing the cross-reference, branchly GmbH makes available “third-party content” that is identifiable by a URL in the browser address bar that is not branchly.io. These third-party contents were checked at the time the link was first set to determine whether they might trigger any civil or criminal liability. However, it cannot be ruled out that the content may subsequently be modified by the respective providers. branchly GmbH does not continuously monitor the content to which it refers in its offering for changes that could give rise to new liability. If you believe that the linked external pages violate applicable law or otherwise contain inappropriate content, please let us know. To do so, please use the contact details provided in the Legal Notice.

6. Note on the form on our website

We use the HubSpot service to provide the online form below. To do so, we forward your data to HubSpot, which processes the data exclusively on our behalf. See the privacy policy on “HubSpot”.

Please note: If you contact us via contact forms, personal data may be transferred to service providers in third countries. These third countries do not have an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and surveillance purposes without you possibly having legal remedies. The security of the transfer is regularly ensured through so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security equivalent to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, your acknowledgement of this privacy policy within the context of the contact forms shall be deemed consent within the meaning of Art. 49(1)(a) GDPR, which justifies a transfer of data to any third country.

7. Notes on chat and website search

On our website, we use the search and the AI chatbot from branchly GmbH (Am Kartoffelgarten 14, 81671 Munich; hereinafter “branchly”). We have concluded a data processing agreement with branchly in accordance with Art. 28 GDPR.

When using the chatbot, your browser contacts the servers of branchly GmbH. For technical reasons, the data described below is transmitted. This data is used exclusively temporarily for retrieving and providing the chatbot and is not stored on a long-term basis.
- Customer search queries,
- IP addresses of end users (which are used only temporarily and for technical reasons to provide the service),
- Interactions with our website (pages visited or links clicked to contextualize the chat),
- Browser language and device type.

Additionally, a randomly generated session ID is created each time the chatbot is used, in order to manage the chat history and enable conversation. The session ID is tied to the respective browser session or website visit. It is deleted when the browser tab or browser is closed, and regenerated on a subsequent visit when the chat is used. The session ID cannot be used to identify you or analyze your usage behavior. It also does not enable tracking across browsers, devices, or sessions.

We store chat histories for a period of 24 months. Provided you do not enter personally identifying data into the chat, we have no way of associating chat content with you.

The legal basis for data processing is your and our legitimate interest in using the chatbot pursuant to Art. 6 para. 1 lit. f GDPR, § 25 para. 2 no. 2 TDDDG.

8. Miscellaneous

It should be noted that with regard to data transmission over the internet (e.g. when communicating by email), secure transmission cannot be guaranteed. Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL).

Facebook, Instagram, LinkedIn, YouTube, and HubSpot, as well as their logos, are registered trademarks and are not affiliated with branchly GmbH.