Glossary
Definitions of current AI terms
Agent Skills | Definition & Benefits
Agent Skills are modular text files — usually in the format `SKILL.md` — that provide an AI agent with procedural knowledge for a specific, recurring task.
10 Min.
MCP Server
An **MCP Server** (Model Context Protocol Server) is a standardized software component that provides AI systems with structured access to external data, tools, and services.
10 Min.
Natural Language Processing (NLP)
What is Natural Language Processing (NLP)? Learn how NLP works, what techniques are behind it, and how branchly uses NLP for AI chatbots, search, and voice assistants.
9 Min.
AI forms
What are AI forms? How an AI agent resolves user requests before the form is submitted — definition, function, and use with branchly.
9 Min.
AI product consulting
What is AI product consulting? Learn how AI product consultants work, how they differ from static filters, and why the branchly Advisor delivers 10× higher engagement rates.
9 Min.
Conversational AI
What is Conversational AI? Learn about the technologies behind it, how Conversational AI differs from chatbots, and which industries benefit the most.
13 Min.
Agentic Commerce
What is Agentic Commerce? Learn how AI agents shop autonomously, why the market is expected to grow to 3–5 trillion USD by 2030, and how to make your website agent-ready.
12 Min.
WCAG (Web Content Accessibility Guidelines)
What are the WCAG? Learn what WCAG 2.1/2.2 means, why the BFSG mandates accessibility for companies since June 2025 — and how branchly is WCAG-compliant out of the box.
9 Min.
Agentic RAG
What is Agentic RAG? Learn how autonomous multi-step retrieval agents work, why they surpass classical RAG, and how Branchly implements Agentic RAG for medium-sized websites.
9 Min.
GDPR-compliant AI
What is GDPR-compliant AI? Learn what requirements AI systems must meet, what fines are threatened, and how branchly operates GDPR-compliant out of the box on Microsoft Azure EU.
9 Min.
Hybrid search
What is hybrid search? Learn how BM25 and vector search are combined, why hybrid search delivers +18-24% more relevance, and how branchly AI Search uses this technology.
9 Min.
AI voice assistant
What is an AI language assistant? Definition, functionality, comparison with IVR, and why 85% of customers prefer it. With branchly Voice Agent starting at €499/month.
9 Min.
EU AI Act
What is the EU AI Act? Risk categories, fines, timeline, and what companies need to do by August 2026. With a comparison to the GDPR and practical examples.
9 Min.
Retrieval-Augmented Generation (RAG)
What is RAG? Learn how Retrieval-Augmented Generation works, why it reduces hallucinations by 35–60%, and how branchly uses RAG to anchor AI responses in real website content.
9 Min.
AI chatbot
What is an AI chatbot? Learn how AI chatbots work, how they differ from rule-based bots, and why branchly achieves 10× higher interaction rates.
9 Min.
Dynamic navigation
Dynamic navigation refers to digital processes in which users are guided step by step through complex decisions, configurations, or workflows — instead of struggling through static pages, forms, or menus on their own.
9 Min.
AI search
What is AI search? Learn how hybrid AI search works, why it replaces traditional website search, and what data it provides for your marketing.
9 Min.