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Branch Out

All podcast episodes.

Branch Out, the podcast about AI, websites and marketing. Host Sebastian Flick (founder and CEO of branchly) talks with exciting guests — some are branchly customers, others are experts. It's about experiences with the branchly platform as well as trends and developments in AI, websites, marketing, customer service and more.

AI in Tourism: Carolyn Molski on Smart Guest Communication with branchly | Branch Out #4
Branch Out #4

AI in Tourism: Carolyn Molski on Smart Guest Communication with branchly | Branch Out #4

Welcome to a new episode of Branch Out, the podcast for AI and Marketing! In today's episode, we welcome Carolyn Molski, Head of Marketing, DACH as well as Digitalization and AI at Regensburg Tourismus GmbH. Caro gives us exclusive insights into her work at the intersection of tourism, technology, and guest communication. Learn in this conversation how the Regensburg Tourism team approaches the topic of AI and what role the branchly AI communication platform plays in this. Caro reports on the challenges with old chat solutions, the successes with generative AI, and explains why data is the future of tourism marketing.

Topics of this episode:

  • From old chat solution to AI: Why manual knowledge bases fail.

  • Reliable answers: How branchly avoids hallucinations using the website as a source.

  • Multilingualism & Accessibility: 101 languages and easy language for all guests.

  • Numbers that convince: 50,000–60,000 inquiries per month and 200+ successful AI phone calls.

  • Data-driven marketing: How inquiries are changing the marketing portfolio.

  • Hot Take: Is the website dead, or is it becoming the reliable point of reference?

  • Future of the DMO: What can a destination do better than AI?

Growing up with AI: Blessing or Curse? | with Christian Land | Branch Out #3
Branch Out #3

Growing up with AI: Blessing or Curse? | with Christian Land | Branch Out #3

In today's episode, we are absolutely delighted to welcome Christian Land, Group CMO at big. Today is a completely different kind of episode: We, two fathers who work with AI every single day and have for many years, talk about the opportunities, risks, and challenges for the next generation.

Topics in this episode:

  • AI Natives: What does it mean to grow up with AI?

  • Opportunities: How can AI help children?

  • Risks: What really scares us as fathers?

  • The Father-Check: Concrete rules and attitudes for the AI generation.

  • The Future: What remains of us in an AI-driven world?

AI & Digitalization in Educational Counseling: Practical Insights from Eva Wegele | Branch Out #2
Branch Out #2

AI & Digitalization in Educational Counseling: Practical Insights from Eva Wegele | Branch Out #2

In today's episode of Branch Out, we welcome Eva Wegele, Project Manager for Digitalization at the KNOLL Tax Law Institute. Eva gives us exclusive insights into her work at the interface between technology, specialist departments, and external partners. In this conversation, find out how the traditional KNOLL institute is tackling the topic of digitalization and what role the branchly AI communication platform plays in it. Eva talks about the challenges and successes of the website relaunch and explains why AI is a crucial factor for the future, especially in marketing and customer communication.

Chatbots vs. Humans: Who wins the future of service? with Stefan Schmid | Branch Out #1
Branch Out #1

Chatbots vs. Humans: Who wins the future of service? with Stefan Schmid | Branch Out #1

Is customer support as we know it coming to an end? In the first episode of Branch Out, we take a look behind the scenes of an industry facing its biggest upheaval. Together with Stefan Schmid, we analyze how chatbots and voice AI are replacing phone calls with real people—or perhaps even improving them. We talk about the future of accessibility, new technological developments, and the question: In two years, will we even notice whether we are speaking with a machine or a human?