Platform

The AI layer for your website.

Combines user interfaces, centralized knowledge management, transparent monitoring, and data-driven insights — all in one platform.

See demo Explore the platform

In use by leading companies & organizations

Architecture

Platform architecture

Through the various building blocks of the branchly platform, your website content achieves its full impact.

Four layers. One loop.

The AI layer sits directly on your website: requests arrive through the user interfaces, draw on centrally managed knowledge, are fully traced — and continuously optimized by agents. Click through the layers to see the platform at work.

User Interfaces Chat, search, navigator, and forms — the AI layer directly on your website.
Knowledge Management Knowledge base built from data sources, AI actions, and custom prompts.
Monitoring & Insights Every request, classification, and AI decision — fully traceable.
Optimizer & Workflows Agents and MCP server continuously optimize app and website.

branchly PlatformAI layer · alpenhof.example.com

Live

AI layer on your website24 pages · 130 languages

alpenhof.example.com/mountain-tours

Guided mountain tours in the Zugspitze region

From panorama hikes to via ferrata tours — with certified mountain guides and a maximum of 12 participants per group.

branchly Chat

Is the via ferrata tour still open on Friday?

Yes — 4 of 12 spots are still free on Friday. Start at 7:30 AM, meeting point Waxenstein parking lot.

Action: booking API · 200 OK

InterfacesChatSearchNavigatorForm

User Interfaces

Everywhere on your website.

Let your website visitors find relevant content quickly, precisely, and efficiently — comprehensively and contextually.

Four interfaces. One knowledge base.

Chat, search, navigator, and form – each interface is purpose-built for its use case and draws from the same central knowledge base. Configure once, deploy everywhere.

Chat

Conversational, contextual, with anti-hallucination.

Search

Hybrid 4-in-1 search logic with direct AI answers.

Navigator

Trend-based navigation to content and contact channels.

Form

AI routing with real-time field adaptation.

Personalized on every page.

Dynamic question suggestions based on current page content, conversation history, and analytics data. Every interaction is contextual and relevant.

Page-specific suggested questions that drive engagement.
Analytics-driven context for personalized experiences.
Seamless transitions between pages and interfaces.

130 languages. Voice mode. Zero setup.

All interfaces automatically detect the visitor's browser language and respond natively in 130 languages. The integrated voice mode enables speech input and audio output for maximum accessibility — all via our API.

Automatic language detection via browser settings.
All interfaces available in every language, no translation effort.
Voice input: Ask questions naturally by speaking.
Audio output: High-quality text-to-speech reads answers aloud.

Integrate anywhere via API.

Integrate branchly chat and search seamlessly via REST API into Slack, WhatsApp, Microsoft Teams, or your own app. Build custom AI experiences for any platform.

Full REST API for chat and search.
Connect your AI with Slack, WhatsApp, Microsoft Teams.
Build custom interfaces in your own app.

Knowledge Management

Give the AI your knowledge, clearly & effortlessly.

The brain behind your communication. Usable without prior AI knowledge.

Central knowledge base with flexible data sources

A central, always up-to-date single source of truth for your AI. Build it yourself, without effort.

Includes connectors that sync your website, files, OpenAPI, Confluence, WordPress, and webhooks automatically.
Automatic synchronization with all data sources. No more stale info.
Powers all user interfaces with content: chat, search, navigator, and forms.

WebsiteAPIConfluenceWordPressOpenAPIHelpSpaceWebhook

More about knowledge management

Data sources

6 sources connected

Live

WordPress

Daily · 6:00 AM

Confluence

Daily · 7:00 AM

HelpSpace

Every 6 hrs

OpenAPI

Weekly · Mon

Webhook

Real-time

File upload

On change

Knowledge base

FAQ & help

updating …

Rates & terms

Upload

Product info

OpenAPI

+ 21 more nodes

1,284 entries

Automatic synchronization

AI actions

The AI agent picks the right tool, defines the parameters, and generates the answer from the result — customer concerns get resolved autonomously.

Configurable actions: API, MCP server, knowledge base, node lookup, web page reader, Calendly.
Every executed action is traceable in the conversation.

More about AI actions

AI actions

Tool calling · every action traceable

Live

Can I schedule a meeting for tomorrow?

AI agent

6 tools available

1Select tool

2Define parameters

"event_type":"intro-call"

"date":"2026-09-09"

"duration":"30"

3Execute action

3 open slots · 10:00, 11:30, 14:00

Result · 200 OK · 156 ms

Answer generated from result

Of course! I have three open slots tomorrow: 10:00, 11:30, and 14:00. Just let me know which one works best for you.

Action: Calendly · scheduling

Custom prompts

Define behavior, tone, and guardrails for your AI — without any coding skills.

No-code prompt engineering for business users.
Full control over AI behavior and output quality.

More about custom prompts

Custom prompt

Website assistant

Active

Behavior

You are the AI assistant of Acme Inc. Answer questions about products, pricing, and shipping in a friendly, precise way — in the language of the question.

218 / 2,000

Tone

FriendlyProfessionalFactual

Guardrails

Answer exclusively from the knowledge base

Never invent prices or commitments

Escalate unclear questions to support

Last edited · 2 hrs ago

Save

Monitoring & Insights

Understand what truly drives your users.

Full transparency into every AI decision, deep insight into user behavior, and automatic classification of all interactions.

Every conversation in detail. Full transparency.

Track all interactions across all interfaces. For each conversation step: which actions the AI executed, which knowledge was cited, and why a specific answer was given.

Detailed history for full control and transparency.
Complete AI reasoning chain per response.
Data nodes and knowledge elements at a click.

Every conversation in detail. Full transparency.

Topic and intent analysis.

Every interaction is automatically classified by topic and user intent. Spot trending topics, real pain points, and knowledge gaps — without manual review.

Automatic classification by topic and intent.
Trending topics and pain points at a glance.
Detect and close knowledge gaps automatically.
Weekly email digest with key insights.

AI Agents & Actions

Act, don't just observe.

Turn insights into outcomes. Internally, the optimizer improves and the content agent creates. Externally, the MCP server accesses everything — directly from Claude, Codex, or Langdock.

Optimizer agent

An AI agent that continuously analyzes your usage data and automatically creates concrete improvement suggestions — for your AI configuration and your website content. Nothing goes live without your approval.

Content creation agent

Generates FAQs, knowledge articles, and website content directly from real customer questions. Push finished content to WordPress, Shopify, or Webflow with one click.

WordPress

Framer

Shopify

Webflow

branchly MCP server

Access all platform data — conversations, insights, knowledge base, configuration — from any MCP-compatible AI agent. Manage your complete application without leaving your agent.

Learn more about MCP Server

opencode.jsonc

JSONC

{
  "mcp": {
    "branchly": {
      "type": "remote",
      "url": "https://api.branchly.io/mcp",
      "enabled": true,
      "headers": {
        "x-api-key": "YOUR_API_KEY"
      }
    }
  }
}

Agent skills

Pre-built skills for your AI agents: content recommendations, content creation, usage insights — piped directly into your daily workflows.

terminal

CLI

npx skills add branchly-io/branchly-skills --skill optimize-application

Learn more about Agent Skills

Analytics & Tracking

Seamlessly connected to your analytics stack.

Connect Google Tag Manager, Google Analytics, and Matomo with your AI interfaces — for personalized experiences and measurable conversions.

Google Analytics, GTM & Matomo

Native integration with Google Tag Manager, GA4, and Matomo. Our AI agents access analytics data to personalize the user experience in real time. One-line setup, GDPR-compliant.

Conversion tracking

Connect conversion events — purchases, sign-ups, form submissions — directly with AI interactions. Attribute real business outcomes to specific conversations and measure ROI.

Future-proof

AI without compromise. Simple, secure, limitless.

GDPR and EU AI Act compliant, EU hosting, cookie-free, WCAG/BFSG/EAA. Compliance is the reason public institutions and educational organizations buy — not a checkbox to fix later.

Seamlessly multilingual in 130 languages

Communicate with visitors from around the world — automatically, without manual translation.

Accessible & WCAG-compliant

Accessible interfaces for all users, regardless of limitations. Certified BFSG & WCAG 2.1 AA.

Your AI, your control

You keep full control over the AI, answer sources, and your data at all times.

No prior AI knowledge required

Setup without programming or AI knowledge — intuitive, fast, and simple.

GDPR & EU AI Act compliant

Full compliance with European data protection and AI regulations. ISO/IEC 27701-certified EU hosting with full DPA.

Excellent service

Personal support when you need it. Dedicated team accompanies you every step of the way.

Testimonials

Success stories from our customers.

Discover how leading companies and organizations transform their website interactions and achieve measurable results with branchly.

Thanks to the chat + branchlyAI Agent, simple, inflexible chatbots are a thing of the past. Our users finally receive meaningful and helpful answers to their questions through the new technology. Finding content and navigating our site has been significantly simplified as a result.
Johannes Ott, Managing Director · Radio Gong 2000 GmbH & Co. KG

With branchly, we have found a partner that provides us with a chat solution that relieves the entire team, allowing us to continue focusing on our core tasks. Thanks to branchlys technology, the entire knowledge base is built on the content of our website and ensures up-to-date relevance through automated crawling.
Carolyn Molski, Digital Marketing Manager · Regensburg Tourismus GmbH

With branchly, we have exactly the right team by our side – a team that combines AI expertise and humanity. Since day one, the collaboration has been collegial, constructive, and clearly focused on our goals. Our wishes and suggestions are always heard and implemented promptly. The smart design also makes it easy for an older target group to get started with AI usage.
Anna Greif, Head of Digital Marketing · RIW Touristik GmbH

We are very pleased that we were able to implement the chatbot together with branchly in a very short time. The first days show that it is being very well received.
Armin Dellnitz, Managing Director · Stuttgart-Marketing GmbH

We have implemented branchly's solutions throughout the Weltbild Group to reduce the workload of our call center in handling our hotlines and emails. According to our own analysis, we were able to save around €25,000 in the first 14 days while simultaneously increasing customer satisfaction.
Stefan Schmid, Head of Customer Service · Weltbild D2C Group GmbH

With branchly, we have found partners we can rely on at any time. The collaboration is not only efficient but also pleasantly straightforward. We especially appreciate how quickly and dedicatedly questions or problems are addressed. Suggestions and requests are taken seriously and actually implemented. This is exactly how we envision a good partnership!
Daniel Siller, Customer Service · IKB Innsbrucker Kommunalbetriebe Aktiengesellschaft

With branchly, we have a great and innovative partner by our side, helping us to further enhance the topic of AI in tourism. The exchange is open, constructive, and always at eye level. Together, we continuously brainstorm new ideas to make the product even better. Sebastian and Markus bring not only expertise but also a lot of passion, so we are very pleased with the collaboration.
Eva Forkel, Digitalization Manager · TANO Tourismus-Agentur Nordsee

Thanks to the chat + branchlyAI Agent, simple, inflexible chatbots are a thing of the past. Our users finally receive meaningful and helpful answers to their questions through the new technology. Finding content and navigating our site has been significantly simplified as a result.

Johannes Ott

Managing Director · Radio Gong 2000 GmbH & Co. KG

Architecture

Frequently Asked Questions.

How does branchly ensure data protection and legal compliance when using the AI platform?

branchly® offers AI without compromising on security: The platform is fully future-proof, operates strictly in accordance with the GDPR, and is already compliant with the EU AI Act. Companies can host their data securely and retain full control over their own AI models and the information they input at all times.

What specific optimizations does the branchly Optimizer perform on the website?

The Optimizer relieves marketing teams by turning real user data into concrete, AI-driven optimization recommendations. Its most important feature is the automated generation and updating of FAQs based on actual customer questions. Thanks to the "Push to CMS" feature, these and other optimizations can be seamlessly transferred to common systems like WordPress, Shopify, or Webflow.

Where and how do website visitors interact with the branchly AI?

Visitors interact directly and seamlessly on the respective website through various intelligent touchpoints. These include a context-based AI chat with page-specific question suggestions, a hybrid AI search (which highlights search terms and navigates directly to the text source), as well as smart forms that adapt their fields in real time to the user's input.

How can existing company knowledge be connected to branchly AI?

Knowledge can be fed into the system in a clear and organized way from various automated data sources. The platform supports website crawlers, direct file uploads, OpenAPI specifications, webhooks, and native integrations (such as HelpSpace). When answering user questions, the AI then relies exclusively on this verified and intended content.

Why does using the branchly platform sustainably improve customer service?

The platform significantly relieves support by fully automating routine inquiries and answering them in advance in 101 languages via intelligent AI forms and chats. Through "intent-based routing," users are dynamically guided to the right content or contact channel. At the same time, the monitoring specifically analyzes the target audience's pain points and search queries to automatically uncover knowledge gaps.

Who is the branchly platform suitable for, and is prior AI knowledge required to use it?

branchly® is aimed at the marketing and customer support departments of small and medium-sized businesses that want to automate and improve the creation of marketing content, their customer service, and their website navigation using artificial intelligence. No prior AI knowledge is required for setup or ongoing operation. The system is intuitive to use, accessible, and built in compliance with WCAG, so every team member retains control.

What is the branchly platform and what main functions does it offer?

The branchly® platform is an intelligent AI layer for websites that combines user interfaces, central knowledge management, data-driven insights, and website optimization. The architecture consists of four core components: User Interfaces: AI chat, hybrid search, Navigator, and smart forms. Knowledge Management: Central database with various integrations for company data. Monitoring: Analysis of conversations and user insights. Optimizer: Automated optimization recommendations for the website based on real interactions.

Experience the future of AI communication today!

Let your website visitors find relevant content quickly, accurately, and accessibly.

Schedule appointment now